Michael Payne, the International Olympic Committee’s former marketing director, and I like to use the same phrase for the chicken-little hysteria that besets far too much of the reporting, particularly in the western media, and especially the American press, in the days and weeks immediately preceding an edition of a Games.
It’s ‘FUD’ — fear, uncertainty and doubt.
Part of this is because the International Olympic Committee does such a tremendously poor job of telling its story — which ought to the easiest story in the world to tell, of the celebration of humanity — and, as a corollary, the story of its history.
Every institution has ups and downs. Olympic history, for sure. When the IOC makes itself as easy to beat as a piñata, of course people are going to take aim.
For all the countless words devoted over more than a century to Olympic history, perhaps no volume better tells the story of what truly is, and has been, what’s what about the Games and the IOC than Payne’s take, Toon In!, a collection of incredible editorial cartoons accompanied by his insightful and often first-hand analysis.
