For more than a century, the Olympic Games and the FIFA World Cup have represented the pinnacle of sporting achievement and global unity.

They have inspired generations of athletes, connected billions of fans and created extraordinary commercial value. The International Olympic Committee and FIFA have transformed themselves into two of the world’s most powerful sporting organizations, controlling assets that generate billions of dollars through broadcasting rights, sponsorships, licensing, hospitality and global partnerships.

But that success has created a new challenge. 

The time has come – now, literally now – to consider external regulation.