Valentin Balakhnichev

Sebastian Coe is the answer, not the problem

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If you have seen Fight Club, the 1999 movie with Brad Pitt and Edward Norton (New York Times: “surely the defining cult movie of our time”), or, better yet, read the 1996 Chuck Palahniuk novel that inspired it, you know the elemental first rule of Fight Club: you do not talk about Fight Club.

This is the key to understanding what happened at track and field’s international governing body, the IAAF, in regards to doping in Russia (mostly) and cover-ups, and as a spur going forward, because institutional, governance and cultural changes must be enacted to ensure that what happened under the watch of the former IAAF president, Lamine Diack, can never happen again.

It’s also fundamental in understanding why Sebastian Coe, elected IAAF president last August, is the right man for the reform job.

He’s not going to resign. Nor should he.

MONACO - NOVEMBER 26: Lord Sebastian Coe, President of the IAAF answers questions from the media during a press conference following the IAAF Council Meeting at the Fairmont Monte Carlo Hotel on November 26, 2015 in Monaco, Monaco. (Photo by Dan Mullan/Getty Images)

To be clear:

We live in a 24/7 world where, increasingly, everything seemingly must be susceptible to immediate resolution.

Regrettably, far too often this jump-starts a rush to judgment.

A powerful driver in this cable-TV, talking-head world, the noise amplified by social media, is protest and moral arousal, as the New York Times columnist Thomas L. Friedman wrote in his column Wednesday.

Quoting the leadership expert Dov Seidman, Friedman writes that when moral arousal manifests as moral outrage, “it can either inspire or repress a serious conversation or the truth.”

More from Seidman: “If moral outrage, as justified as it may be, is followed immediately by demands for firings or resignations, it can result in a vicious cycle of moral outrage being met with equal outrage, as opposed to a virtuous cycle of dialogue and the hard work of forging real understanding and enduring agreements.”

Coe is the only person in track and field capable of leading, driving and instituting the change that must now be effected.

Any suggestion that the sport ought to be led instead by an outsider is misplaced, and seriously.

Sport entities carry their own distinct cultures, and failure to appreciate, to understand and to be able to move within those cultures is a recipe for disaster.

Evidence: the U.S. Olympic Committee’s turn seven years ago to outsider Stephanie Streeter as chief executive. That ended within months.

To the point at hand: Coe is not accused of any misconduct or wrongdoing. He was legitimately elected. It’s time to get to the “hard work of forging real understanding and enduring agreements.”

In a report made public Thursday, a World Anti-Doping Agency independent commission headed by the Canadian lawyer Dick Pound alleged that Lamine Diack orchestrated a conspiracy to cover-up certain doping results, mostly in Russia.

The conspiracy revolved, in the words of the report, around a “close inner circle.” That is, just a few people: Diack; two of his sons, Papa Massata Diack and Khalil, also known as Ibrahima; and Diack’s personal lawyer, Habib Cissé.

With the “consultants and lawyer in place,” according to the report, Lamine Diack created an “informal illegitimate governance structure outside the formal governance structure.”

Former IAAF president Lamine Diack at last summer's world championships in Beijing // Getty Images

Papa Massata Diack pictured last February in Senegal // Getty Images

Valentin Balakhnichev at last summer's IAAF meetings in Beijing // Getty Images

Their “familiar or close personal ties to [the IAAF president] facilitated the emergence of this powerful rogue group outside the IAAF governance structure, yet operated under the aegis of the IAAF.”

At some level, according to the report, the conspiracy also metastasized to include the Russian treasurer of the IAAF, Valentin Balakhnichev; a Russian national-team coach, Alexi Melnikov; and the director of the IAAF’s medical and anti-doping department, Dr. Gabriel Dollé.

Last week, per the IAAF ethics commission, Papa Diack, Balakhnichev and Melnikov got life bans from the sport, Dollé a five-year suspension.

Lamine Diack and Cissé are now facing criminal inquiry in France.

Balakhhnichev gets to deal with the fallout in Russia. Good luck with that, and enjoy any and all meetings with Mr. Putin, depicted in the report as someone with whom Lamine Diack said he had “struck up a friendship.”

The report is notable for who it names and, critically, who it does not.

Again, Diack and sons; Cissé; Dollé; Balakhnichev; Melnikov.

For good measure, there is also reference to “sports marketing consultant” Ian Tan Tong Han, a business associate (ahem) and close friend of Papa Diack’s — Tan’s baby, born two years ago, is named “Massata” — who “appears to be part of the illicit informal governance system of the IAAF.”

That’s it.

The report notes, meanwhile, that other senior IAAF staff members were quite properly “antagonistic” in regards to the case management of Russian athletes and, from the point of view of the conspiracy, “needed to be bribed to stay quiet.”

These included the director of the office of the president, Cheikh Thiaré; Nick Davies, the deputy secretary general; Dollé; and Dr. Pierre Yves Garnier, at the time in charge of what in anti-doping circles is known as the “athlete biological passport,” a work-up of blood values over time.

From the report: Lamine Diack apparently confirmed in interviews with French authorities that Papa Diack “gave money to one or the other to keep them quiet and so they are not opposed.”

Recent media reports have Thiaré, Davies and Garnier refuting those claims, the report says, adding that Dollé “regrets having been involved.”

Draw your own conclusions about who the “one or the other” might be.

Davies, meanwhile, the longtime IAAF spokesman, is now apparently in line to be made the fall guy for a July, 2013, email to Papa Diack, the report calling the email “inexplicable.” This is a difficult situation for all of us who have known, and worked with, Davies. He cares passionately about track and field, and has sought only to do what — from his perspective — has been the right thing.

At any rate, in the report’s version of the money shot, it declares that “corruption was embedded in the organization,” meaning the IAAF, adding, “It cannot be ignored or dismissed as attributable to the odd renegade acting on his own. The IAAF allowed the conduct to occur and must accept its responsibility. Continued denial will simply make it more difficult to make genuine progress.”

This begs the obvious question:

What per se is — or, more properly, was — the IAAF?

This inquiry is neither didactic nor pedantic.

The report, unanimously approved by all three independent commission members — former WADA boss Pound, Canadian law professor and anti-doping expert Richard McLaren and Günter Younger, the senior German law enforcement official and cyber-crime authority — also says, “The fact of the matter is that individuals at the very top of the IAAF were implicated in conduct that reflects on the organization itself (as well as on the particular individuals involved).”

In practical terms, for the 16 years he was president, Diack was the IAAF. He ran it like a fiefdom. This he learned from his predecessor, Italy’s Primo Nebiolo, president for 18 years before that.

The report asserts that the IAAF’s 27-member council “could not have been unaware of the extent of doping in [track and field] and the non-enforcement of applicable anti-doping rules.” It also says the council “could not have been unaware of the level of nepotism that operated within the IAAF.”

Fascinating.

In virtually every other instance, the report goes into incredible, sometimes granular detail, even providing an appendix at the end, to document  “the non-enforcement of applicable anti-doping rules.” Names, places, dates and more.

But in making such a blanket declaration — nothing.

If the council “could not have been unaware” of doping, when were any or all of them made so aware? Where? Who, in particular? By what means?

For this, nothing — no answer. Just this sweeping assertion.

Was the council aware Papa Diack was around? Surely.

But did those on the council, including Coe, an IAAF vice president from 2007, know or appreciate there was corruption afoot?

The report: “It is increasingly clear that far more IAAF staff knew about the problems than has currently been acknowledged. It is not credible that elected officials were unaware of the situation affecting (for purposes of the IC mandate) athletics in Russia. If, therefore, the circle of knowledge was so extensive, why was nothing done?”

Here the report is disingenuous, or at best there is a powerful disconnect.

It is for sure credible that elected officials were unaware.

Why?

Because of the first rule of Fight Club.

Which also happens to be the first rule of any conspiracy.

This is self-evident: the more people who know about something illicit, the more risk that someone who shouldn’t know is going to find out, and do something to disrupt the conspiracy.

Look, let’s have some common sense.

Did Lamine Diack call over Coe — or for that matter, the senior vice president from 2011-15, American Bob Hersh, or any of the others on the council, including Sergei Bubka, an IAAF mainstay, runner-up to Coe in last year's presidential election — and whisper, hey, guess what I’m doing that I really shouldn’t?

There is zero evidence in the report of any such thing.

So, moving forward, as Pound said at a news conference Thursday in Munich in releasing the report, it is one thing to recommend that the IAAF should, for public relations and other purposes, come clean:

Dick Pound, head of the three-member WADA-appointed independent commission // Getty Images

“Of course, there was a cover-up and delay, and all sorts of things. Acknowledge this. If you can’t acknowledge it, you can’t get past it.”

He also said, quite rightly, “This started with the president. The president was elected four times by the congress. It then went to the treasurer, elected by the congress. It then goes to the personal advisor of the president, inserted into the management structure. It goes to the director of the medical and anti-doping [department]. It goes to nepotistic appointments. I’m sorry. That affects the reputation of the IAAF. You can deny that all you wish but I think you’ve got to take that on board and come out the other side.”

At the same time, it is quite another to say that Coe should, by association, be guilty as well. It’s not enough — not nearly — that he was part of the structure of the organization, and critically at a time when most of his focus was devoted to organizing the London 2012 Games.

That’s not the way things work. Nor should they.

Which Pound also made plain.

In response to a news conference question about whether Coe had lied in regard to a cover-up, Pound said, “I think you’ve got to understand the concentration of power in and around the president of any international federation.” Too, to understand “the relative infrequency with which something like the IAAF council would meet and the level of information that would be conveyed from those at the top to the council, particularly if it happened to deal with problems.

“If you’re asking to me to give an opinion or not as to whether he lied or not, I would say he did not lie.”

[Watch Pound's comments here.]

Pound also said he he believes Coe had “not the faintest idea of the extent” of Diack’s alleged corruption when he took over last August.

Pound said, too, “I think it’s a fabulous opportunity for the IAAF to seize this opportunity and under strong leadership to move forward. There’s an enormous amount of repetitional recovery that has to occur here and I can’t … think of anyone better than Lord Coe to lead that.”

Amen.

In the world of possibilities, it must be considered that there is evidence tying Coe to something.

But we don’t live in a world of fiction, or what-if’s. We go by what we can document, and prove. Anything else is just so much more outrage. It’s time now for dialogue and enduring change.

As WADA president Craig Reedie, in a release issued after the news conference, said, “It is now important that the IAAF, under the leadership of Sebastian Coe, adopts the recommendations of the report in full.”

Coe told the BBC Thursday in Munich that the IAAF would “redouble our efforts, to be clear to people we are not in denial.”

He added, “My responsibility is to absorb the lessons of the past and to shape the future. The changes I am making will do that. The road back to trust is going to be a long one.”

Nine days ago, IAAF staff put out a news release in which Coe set forth a 10-point “road map” aimed at rebuilding trust, in both the federation and in track and field competition itself, the idea being that you have to be able to have confidence in the federation itself and, more important, believe what you see on the track or in the field events.

The release drew comparatively little attention. Now is the time for it to take center stage, and the dialogue over how to rebuild that trust and confidence begin in earnest.

“Be under no illusion about how seriously I take these issues,” Coe said in the release. “I am president of an international federation which is under serious investigation and I represent a sport under intense scrutiny. My vision is to have a sport that attracts more young people. The average age of those watching track and field is 55 years old. That is not sustainable.

“The key to making that vision a reality is creating a sport that people once more trust in. Athletics,” meaning track and field, “ must be a sport that athletes, fans, sponsors, media and parents alike know is safe to compete in on a level playing field and one in which clean effort is rewarded and celebrated.”

Sport at the crossroads: Seb Coe wins IAAF presidency

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BEIJING — With track and field at a historic crossroads, the IAAF membership on Wednesday elected Great Britain’s Seb Coe president.

Coe defeated Sergey Bubka of Ukraine, 115-92, two great champions of and advocates for the sport facing off in an election that reflected on track and field’s past but, more important, its future.

After the two men exchanged congratulations at the dais, an emotional Coe said, “I think for most of us in this room, we would conclude that the birth of our children are big moments in our lives, probably the biggest. But I have to say that being given the opportunity to work with all of you, to shape our sport, is probably the second-biggest momentous occasion in my life.”

Post-election news conference: IAAF spokesman Nick Davies; president Lamine Diack; president-elect Seb Coe; general secretary Essar Gabriel

Bubka, graceful, said, “I am a happy man and I am sitting in front of you because I love athletics,” what track and field is called everywhere in the world but the United States. “This is my life. Nothing has changed in my life. I will continue to serve athletics with dignity and deep passion, as I did before.”

A few minutes later, Bubka was elected vice president, along with representatives from Qatar (Dahlan Al Hamad, head of the Asian confederation), Cameroon (Hamad Kalkaba Malboum, chief of the African confederation), and Cuba (the legendary Alberto Juantorena, the 1976 Montreal 400 and 800 meters champ, now a key figure in his nation's sport hierarchy).

The 2019 world championships will be held in Doha, Qatar.

In another key development, USA Track & Field president Stephanie Hightower was easily elected to the IAAF’s ruling council. She secured the most votes, 163, for the six seats reserved for women on the board, more even than Olympic gold medalist Nawal el-Moutawakel, the IOC member and overseer of the 2016 Rio Games, who drew 160.

Stephanie Hightower // photo courtesy USATF

Hightower said she was "humbled and thrilled to have been selected to serve."

The 2021 world championships are due to be staged in Eugene, Oregon; the 2016 world indoors, next March in Portland.

“I congratulate Lord Coe on his election as IAAF president, and I am excited to continue to work with him on the important projects that our organization began with president Diack,” TrackTown USA president Vin Lananna said in a statement.

He added, “Together with our friends at the IAAF and USA Track & Field, I am confident that we will create a lasting legacy for the sport.”

Four more Americans won key posts Wednesday, too, signs of emerging USATF strength at the international level: Anne Phillips was elected chair of the federation’s women’s committee, Maryanne Daniel one of the two female members of the race-walking committee. Bill Roe was elected to the cross-country committee, David Katz re-elected to the IAAF technical committee.

In all, USATF went an unprecedented five-for-five -- an emphatic rebuttal to domestic naysayers who had been hugely critical of the nominees put forth last December in Los Angeles by the USATF board.

Hightower, Phillips and Daniel emerged as the top vote-getters in their categories.

“Putting these candidates forward was a strategic decision by our board to be a leader rather than a follower in the IAAF’s new era,” USATF board chair Steve Miller said.

"None of these outcomes was guaranteed. Our election success was the result of a lot of hard work by our candidates, our staff and by our closest colleagues in the IAAF congress. Today’s elections are simply the start of what will be many months and years of hard work at the IAAF level.”

Voting for the IAAF’s 27-member ruling council showed the emerging strength of the Middle East in world sports. In addition to Al Hamad, the IAAF elected representatives from the United Arab Emirates, Ahmad Al Kamali, and Saudi Arabia, Mohammed Bin Nawaf Al Saud.

Spain’s Jose Maria Odriozola, meanwhile, took over as treasurer from Russia’s Valentin Balakhnichev.

The presidential vote total, 34 years to the day after he set a then-world record for the mile in Zurich, 3:48.53, reflected Coe’s strength around the world: Europe, Asia, Africa, Oceania and North America. South America, with its 13 votes, was always a Bubka redoubt.

Svein Arne Hansen of Norway, president of the European athletics federation, issued a statement that said, “I would like to congratulate my friend Sebastian on bering elected as president of the IAAF. I am looking forward to working closely with him over the coming years for the good of our sport.”

Coe formally takes office on August 31, at the end of the 2015 world championships.

The winning margin, 23 votes, also may prove significant as things go forward: comfortable enough for Coe to claim a commanding mandate but not so large as to, in any way, embarrass Bubka.

Outgoing president Lamine Diack, who served for 16 years, said, “For me, it’s a dream come true that I can pass on the baton to a new generation, to Sebastian, who has been prepared for the job. And I think we can say that our sport is in safe hands …

“The white-haired generation,” Diack said, “has done what it could. Now over to the black-haired generation.”

Track and field has, of course, long been the centerpiece of the Summer Games.

As Coe noted at a post-election news conference, “Track and field is the No. 1 sport. I am absolutely delighted to be president of the No. 1 sport. I will do everything within my human capabilities to make sure our sport maintains the values, maintains the strong legacy and the very firm foundations president Diack has left me.”

At the same time, track is increasingly being challenged by, among others, swimming and gymnastics; moreover, survey after survey suggests young people may increasingly be interested in sitting on the couch and playing video games.

And track seems chronically to be beset by doping scandals — headline after headline in recent weeks, for instance.

During the campaign, Coe aggressively defended the IAAF’s anti-doping efforts.

“As you have seen,” he said to delegates from the more than 200 federations just before ballots were cast, “I will always be in your corner.

“Your fight is my fight.”

This proved consistent with his all-along strategy, which emphasized not only who he was — relationships in Olympic sport can be everything — but, even more so, a plain-spoken program of rich content.

In contrast, Bubka — who also ran a spirited campaign — was more apt to turn to the relationship aspect.

Sergey Bubka, presidential runner-up, IAAF vice president //  Getty Images

Two days before the election, for instance, Bubka sent out an email blast that linked to a photo album from stops along the campaign trail.

There is no question — zero — that Bubka, the 1988 gold medalist in the pole vault who for 10 years has been head of the national Olympic committee of Ukraine, is both personable and eminently likable.

In the end, however, the IAAF decided it wanted, and needed, more.

Time and again, Coe would go back not just to his record of achievement — Olympic gold medalist in the 1500 meters in Moscow in 1980 and Los Angeles in 1984, chief of the enormously successful London 2012 Games — but to the manifesto he put forward several months ago.

Broadly, Coe’s vision sketched out for the IAAF a platform rooted in integrity and credibility; creativity and change; enhanced transparency; the imperative of bringing in more sponsors, and doing more with existing corporate partners; increased financial and administrative support to the members; deeper connection with governments; intensified engagement with track’s current and potential audience, notably young people; and a far more robust communication strategy, both within the federation and out.

“Everything you do in the sport is underpinned by trust,” Coe said at that post-election news conference.

He also said, “This has been a very, very long, hard, tough campaign,” asserting it had “given the sport a chance to pause for breath, to review itself, renew itself, think about what the next 30 or 40 years look like.”

That the time for change is now had become crystal clear.

Even Diack himself said so, in the congress: “Perhaps you shouldn’t have elected me in 2011. I had already decided to leave,” adding a moment later, “But we decided to continue working together, and to pursue the path that we followed.”

That path has been a slow walk, the last few years of Diack’s presidency seeing the sport launch the World Relays in the Bahamas but otherwise stagnate in significant ways; the presentation of a track meet, for instance, pales in comparison to that of a world-class swim meet.

At the same time, Diack leaves the IAAF with what Coe called “an extremely strong foundation.” In 2016, the federation’s revenue projects out to $81.9 million, including a $40 million payout due from the IOC. IAAF reserves at the end of 2014 totaled about $74 million, up $12 million from just four years ago.

That said, as a financial report made public Wednesday underscored, the IAAF is hugely dependent on television rights fees — $27 million of its roughly $59 million in income for 2014 — and needs to figure out how to grow that pie.

Indeed, that’s the apt metaphor for track and field itself: it’s strong but there is so much sleeping potential there.

That, in a nutshell, is the theme Coe tapped into.

As he said at the news conference, “Our product is athletics but our business is entertainment.”

Coe at the IAAF congress // Getty Images

During the campaign, Coe also had some influential help.

It was known in closely held circles that the IOC president, Thomas Bach, would not have minded — not one bit — a Coe presidency, even though Bubka has for several years been a member of the IOC’s policy-making executive board.

Same for another key personality in the Olympic and international sports scene, Kuwait’s Sheikh Ahmad al-Fahad al-Sabah.

John Coates of Australia, an IOC vice president, issued a statement calling the vote a “great day for athletics and international sport,” adding, “Seb was clearly best qualified for the presidency as not only an Olympic champion, businessman and politician but as a person of the very highest integrity and character who has organized a most successful Olympic Games.”

The British government assuredly played a role in supporting Coe’s campaign. Hugh Robertson, the 2012 Olympics minister, served as a lead advisor.

The British prime minister, David Cameron, took to Twitter:

Diack, at least publicly, remained studiously neutral during the race. But it was an open secret that he had been piqued two years ago when Bubka ran for the IOC presidency that Bach won; Bubka’s candidacy prevented Diack from publicly supporting Bach. Did any of that linger?

Coe logged over 700,000 kilometers in the air since Christmas, criss-crossing the world several times over to meet with track and field officials virtually everywhere.

On the flight to Beijing for this history-making 50th IAAF congress, three members of his team were asleep “before the wheels left the tarmac,” Coe said. A flight attendant said to Coe, wow, they sure seem relaxed. He said, “No, no, no — they’re absolutely knackered.”

He also said Wednesday about the marathon effort: “I would also like very briefly to thank my teams — because when I was asleep, they were still working hard into the night,” including the veteran strategist Mike Lee, who can now claim another victory.

Coe went on to note that credit was truly due his wife, saying she had "borne the brunt of most of this over the last year." He quipped, "I will be meeting her outside the main congress hall with a photograph of me, just to remind her what I look like.”

Coe gambled big-time Wednesday, standing only for president. Bubka put his name in for both the top spot and for vice-president.

Everyone thus understood at the core that if Coe lost, he was out of town on Thursday, and very likely out of the sport for good. Did track and field want to run the risk of losing his experience, expertise and more?

“Congress, friends,” Coe said in remarks before the balloting that would name just the sixth president in IAAF history, dating to 1912, “there is no task in my life for which I have ever been better prepared, no job I have ever wanted to do more and to do with greater commitment.

“With confidence and affection, my friends, I place myself in your hands today. If you place your trust in me, I will not let you down.”