Stephanie Streeter

Congress, yet again, proves Mark Twain right

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“Suppose,” the American author and humorist Mark Twain once said, “you were an idiot. And suppose you were a member of Congress. But I repeat myself.” The United States House of Representatives, which can’t agree on gun control legislation or pretty much anything, makes it a priority in the doldrums of a Washington summer to weigh in on issues sparked by allegations of doping in international sport?

The House Committee on Energy and Commerce sends a letter to the International Olympic Committee president, Thomas Bach, just days before a World Anti-Doping Agency-commissioned report into allegations of state-sanctioned doping in Russia? For what purpose?

The IOC president, Thomas Bach // IOC

Here is the answer: once again, to highlight the ridiculous inconsistencies and political posturing all around, and in particular from the committee, chaired by Representative Fred Upton, a Republican from Michigan.

Mr. Upton represents Michigan’s 6th District, in the southwestern corner of the state. His district includes Berrien County. At that county courthouse on Monday, according to authorities, an inmate grabbed a deputy’s gun and shot four people, two — both retired police officers — fatally.

On Tuesday, Mr. Upton sends out a letter to the IOC president?

From the letter: “Athletes worldwide, including those that will participate in the upcoming Rio Olympic Games, must have confidence that their sports are completely free of doping and that all governing bodies in international sport are doing everything possible to ensure that result.”

This is wishful thinking. Completely free of doping is never going to happen. Repeat, never. “Zero tolerance,” like Nancy Reagan’s “just say no,” is empty rhetoric, for two reasons: one, doping works and, two, elite athletes want to win. Including Americans. See, for instance, Marion Jones and Lance Armstrong, among many others.

At any rate, who appointed the U.S. House the moral, legal and ethical guardian of “athletes worldwide”?

Next sentence: “To ensure the integrity of the Olympic Games, we need assurances from sports’ international governing bodies in the form of decisive actions, not just words. The failure to do so is simply irresponsible and we will not remain silent.”

For sure, when it comes to being irresponsible, sanctimonious and hypocritical, Congress has that down. An awful shooting on Monday. The “decisive action” of a letter to the IOC president on Tuesday.

Left to right, in May at the U.S. Capitol: Michigan congressman Fred Upton; his niece, model Kate Upton; and her fiancee, Detroit Tigers pitcher Justin Verlander // Getty Images via Tom Williams/CQ Roll Call)

Beyond which, and again — it is not, repeat not, the mandate of the United States Congress to “ensure the integrity of the Olympic Games.” Anymore than it is the province of the Japanese Diet, Russian Duma or Israeli Knesset.

If Mr. Upton or his committee might ever seriously be inclined to take “decisive action,” here’s a concrete suggestion:

Stop talking the talk and start walking the walk: find some real money to advance the anti-doping campaign, either within the United States or, on the spurious grounds that this particular House committee has any extra-territorial reach, with its friends (or not) in other governments.

WADA’s 2016 budget is $26.3 million. The United States government contributed $2.05 million. That’s not even 10 percent. Yet Congress wants to play big dog? Absurd.

For 2016, the U.S. federal government expects to take in $2.99 trillion and spend $3.54 trillion. Whichever number you want to use as the denominator — $2 million is an almost infinitesimal fraction.

Here are some other numbers:

Major U.S. college athletic departments run with revenues way, way, way bigger than WADA. Texas A&M, for instance, took in $192 million in operating revenue during its 2014-15 fiscal year. Oregon reported $196 million in 2013-14.

A real difference-maker would be to get that kind of money for the anti-doping effort.

China gave all of $286,365 toward WADA’s 2016 revenues. The United States led the London 2012 medal count. Second? China. The Chinese can’t give more than $286,365?

Kenya, the powerhouse of distance running, also now under keen suspicion for doping issues? The Kenyan government gave WADA a grand total of $3,085. That’s three-thousand-eighy-five. Not $3.085 something. Exactly $3,085.

That Usain Bolt guy? Jamaica contributed precisely $4,638.

Peru? Where, in Lima, the IOC is due to hold its general assembly next year? WADA has invoiced the government of Peru $20,853 for 2016. Total received, as of July 8: zero.

Qatar? Where the 2022 soccer World Cup is going to be staged? Where natural gas made Qatari citizens the world’s richest in a generation, and where a number of leading U.S. universities now have branch campuses? Qatar was invoiced $70,438. They have paid.

The Japanese government contributed $1.5 million, in the ballpark with the American contribution. Do you hear the Japanese — hosts of the 2020 Tokyo Games — writing a same or similar letter to the IOC? Curious.

The governments of Germany, France, the United Kingdom and, yes, Russia contributed the exact same amounts: $772,326 apiece.

The British, too, have a tendency to hold Parliamentary hearings on matters that do little but serve as kabuki theater — for instance, hauling Seb Coe, the president of track and field’s international governing body, the IAAF, into Westminster in a bid to score political points.

As for the French and Germans? Their legislative bodies have more important things to do. Like, maybe, in the wake of Brexit, keeping the European project together.

A letter like the one from Mr. Upton accomplishes precisely nothing.

At least nothing constructive.

To be brutally frank, it holds the risk for real damage in potentially undercutting the Los Angeles bid for 2024, the very thing that actually could effect real change if not bring a well-deserved spotlight throughout the United States, and beyond, to the many ways the Olympic movement — and the anti-doping campaign in particular — could be improved by reform.

To be clear: there has not been a Summer Games in the United States for 20 years now, since Atlanta in 1996. The last Winter Games? Salt Lake City, 2002.

If LA wins, it will be a generation since the Games came to the United States.

And yet Congress is playing busybody?

The only good news: there haven’t been demands for congressional hearings.

This is something of a change.

Because this, for those with a ready sense of history, and rest assured there are many members of the IOC with a keen sense of history indeed, is not Mr. Upton’s first go-around in seeking to leverage the Olympic movement for headlines and political attention-seeking.

He and Senator John McCain, the Republican from Arizona who for years has been the leading force on the Senate’s Commerce Committee — the two panels with oversight over the U.S. Olympic Committee — pop up with regularity, like whac-a-moles at the county fair, when it’s seemingly to their advantage to put the Olympic rings is in the spotlight.

A June 20 letter from that Senate committee to WADA president Craig Reedie went out from the current chairman, John Thune of South Dakota. But you have to be naive to the max to think that McCain wasn’t involved.

And why wouldn’t he be?

McCain is up for election in November. The Olympic movement makes for a convenient target.

Since McCain is himself an avowed student of history, you’d think maybe he would understand that all actions carry consequences.

Let’s dial the wayback machine to the late 1990s, and the scandal tied to Salt Lake’s winning 2002 bid.

According to published minutes from the IOC’s policy-making executive board, its members often expressed considerable friction when it came to Congress and, by extension, the USOC.

As well, and in the context of the current focus on Russia, it’s something of a case of pot, kettle, black or, if you prefer, glass houses — the minutes showing the United States being accused of being inconsistent in the fight against athletes’ use of illicit performance-enhancing substances.

A number of IOC members and staffers, to quote from the story that I wrote on this very issue for the Los Angeles Times in February 2002, said they believed U.S. officials had not been forthcoming in disclosing positive drug tests — in particular, the matter of a U.S. track star allowed to run at the 2000 Sydney Games despite a positive test for a banned steroid. It wasn’t until 2003 that the LA Times reported that athlete was the 400-meter standout Jerome Young.

Indeed, at the public IOC session immediately before the opening of the Salt Lake Games, here was the longtime Canadian IOC member Dick Pound calling on international track and field officials to expel USA Track & Field for refusing to disclose the names of athletes with positive tests. What do you know? U.S. officials consistently denied any wrongdoing.

Former WADA president and IOC member Dick Pound // Getty Images

Sir Craig Reedie, WADA president and longtime IOC member // Getty Images

In the 2016 context, it is well worth noting what Bach said Wednesday when asked about the Russians. He observed, “The right to individual justice applies to every athlete in the world.”

He also said, and if anyone in Congress would pay attention amid what increasingly seems like a rush to demonize everything Russian, Bach was essentially espousing one of the fundamental principles of American justice: “Everybody not implicated cannot be made responsible for the misbehavior of others.”

Pound, meanwhile, served as the first WADA president. Now there are cries that Reedie has a conflict of interest because, just like Pound, he is a senior IOC member and serving WADA as well? Where were those conflict cries when Pound was president?

The reason men like Reedie and Pound serve interlocking directorates within the Olympic sphere is simple: it takes years to understand the politics, finance, diplomacy and culture that attends international sport, in particular the Olympics. Evidence? The USOC hired an outsider, Stephanie Streeter, as CEO in 2009. She stayed for a year, forced out because she didn’t — couldn’t — understand.

When Pound a few months ago delivered the independent WADA-appointed commission report accusing the Russians of multiple wrongdoings, he was widely hailed as a hero. No thorough examinations of the potential for conflict because of his IOC and WADA ties? Curious.

Amid the Salt Lake scandal, both McCain and Upton formally demanded that then-IOC president Juan Antonio Samaranch testify before Congress.

An influential Belgian IOC member at the time, Prince Alexandre de Merode, for years a leader in the anti-doping effort, declared McCain’s letter “extremely arrogant,” saying, “The IOC did not have to justify itself to the United States.”

The then-senior Chinese IOC delegate He Zhenliang, according to those IOC minutes, said he did not wish to “comment on [Upton’s] knowledge about the contemporary world nor pass judgment on his IQ. But what [He] could not ccept was the manner in which [Congress] was treating the IOC, a supranational organization, namely as if they were servants in his house. Such arrogance was unacceptable.”

Jacques Rogge, also of Belgium, said Samaranch ought not testify voluntarily “under any circumstances.” He said, “Despite good preparation and support, this would be bad PR and would be an ambush by the USA.”

Jacques Rogge, the IOC president from 2001 until 2013, and his wife, Anne, at the 2016 Wimbledon women's final // Getty Images

Juan Antonio Samaranch, IOC president 1980-2001, with Rogge at the 2010 Vancouver Winter Games // Getty Image

Samaranch did end up testifying, in December 1999. It proved not an ambush. He played wise international diplomat.

Rogge went on to become IOC president in 2001, serving until 2013. What happened to American interests in the Olympic movement during his 12 years? Politically, the U.S. was marginalized. Economically, a huge rift erupted over USOC shares of Olympic revenues. Baseball and softball? Axed from the Games. New York’s bid for the 2012 Games? Lost big, in 2005, to London. Chicago’s 2009 bid for 2016? Lost big, in 2009, to Rio.

Bach has been president now for nearly three years. He learned a great deal about how the IOC works from observing, and working closely with, none other than Samaranch.

“We look forward,” Upton’s letter concluded, “to working closely with IOC, WADA and others toward this end,” a reference to the call for “assurances” regarding Olympic integrity.

Good luck with that, congressman. Olympic integrity is assuredly a good thing. But why would the IOC want to work with you? Better you should brush up on your reading before you prove the master right again, for Twain also observed, “All congresses and parliaments have a kindly feeling for idiots, and a compassion for them, on account of personal experience and heredity.”

Sebastian Coe is the answer, not the problem

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If you have seen Fight Club, the 1999 movie with Brad Pitt and Edward Norton (New York Times: “surely the defining cult movie of our time”), or, better yet, read the 1996 Chuck Palahniuk novel that inspired it, you know the elemental first rule of Fight Club: you do not talk about Fight Club.

This is the key to understanding what happened at track and field’s international governing body, the IAAF, in regards to doping in Russia (mostly) and cover-ups, and as a spur going forward, because institutional, governance and cultural changes must be enacted to ensure that what happened under the watch of the former IAAF president, Lamine Diack, can never happen again.

It’s also fundamental in understanding why Sebastian Coe, elected IAAF president last August, is the right man for the reform job.

He’s not going to resign. Nor should he.

MONACO - NOVEMBER 26: Lord Sebastian Coe, President of the IAAF answers questions from the media during a press conference following the IAAF Council Meeting at the Fairmont Monte Carlo Hotel on November 26, 2015 in Monaco, Monaco. (Photo by Dan Mullan/Getty Images)

To be clear:

We live in a 24/7 world where, increasingly, everything seemingly must be susceptible to immediate resolution.

Regrettably, far too often this jump-starts a rush to judgment.

A powerful driver in this cable-TV, talking-head world, the noise amplified by social media, is protest and moral arousal, as the New York Times columnist Thomas L. Friedman wrote in his column Wednesday.

Quoting the leadership expert Dov Seidman, Friedman writes that when moral arousal manifests as moral outrage, “it can either inspire or repress a serious conversation or the truth.”

More from Seidman: “If moral outrage, as justified as it may be, is followed immediately by demands for firings or resignations, it can result in a vicious cycle of moral outrage being met with equal outrage, as opposed to a virtuous cycle of dialogue and the hard work of forging real understanding and enduring agreements.”

Coe is the only person in track and field capable of leading, driving and instituting the change that must now be effected.

Any suggestion that the sport ought to be led instead by an outsider is misplaced, and seriously.

Sport entities carry their own distinct cultures, and failure to appreciate, to understand and to be able to move within those cultures is a recipe for disaster.

Evidence: the U.S. Olympic Committee’s turn seven years ago to outsider Stephanie Streeter as chief executive. That ended within months.

To the point at hand: Coe is not accused of any misconduct or wrongdoing. He was legitimately elected. It’s time to get to the “hard work of forging real understanding and enduring agreements.”

In a report made public Thursday, a World Anti-Doping Agency independent commission headed by the Canadian lawyer Dick Pound alleged that Lamine Diack orchestrated a conspiracy to cover-up certain doping results, mostly in Russia.

The conspiracy revolved, in the words of the report, around a “close inner circle.” That is, just a few people: Diack; two of his sons, Papa Massata Diack and Khalil, also known as Ibrahima; and Diack’s personal lawyer, Habib Cissé.

With the “consultants and lawyer in place,” according to the report, Lamine Diack created an “informal illegitimate governance structure outside the formal governance structure.”

Former IAAF president Lamine Diack at last summer's world championships in Beijing // Getty Images

Papa Massata Diack pictured last February in Senegal // Getty Images

Valentin Balakhnichev at last summer's IAAF meetings in Beijing // Getty Images

Their “familiar or close personal ties to [the IAAF president] facilitated the emergence of this powerful rogue group outside the IAAF governance structure, yet operated under the aegis of the IAAF.”

At some level, according to the report, the conspiracy also metastasized to include the Russian treasurer of the IAAF, Valentin Balakhnichev; a Russian national-team coach, Alexi Melnikov; and the director of the IAAF’s medical and anti-doping department, Dr. Gabriel Dollé.

Last week, per the IAAF ethics commission, Papa Diack, Balakhnichev and Melnikov got life bans from the sport, Dollé a five-year suspension.

Lamine Diack and Cissé are now facing criminal inquiry in France.

Balakhhnichev gets to deal with the fallout in Russia. Good luck with that, and enjoy any and all meetings with Mr. Putin, depicted in the report as someone with whom Lamine Diack said he had “struck up a friendship.”

The report is notable for who it names and, critically, who it does not.

Again, Diack and sons; Cissé; Dollé; Balakhnichev; Melnikov.

For good measure, there is also reference to “sports marketing consultant” Ian Tan Tong Han, a business associate (ahem) and close friend of Papa Diack’s — Tan’s baby, born two years ago, is named “Massata” — who “appears to be part of the illicit informal governance system of the IAAF.”

That’s it.

The report notes, meanwhile, that other senior IAAF staff members were quite properly “antagonistic” in regards to the case management of Russian athletes and, from the point of view of the conspiracy, “needed to be bribed to stay quiet.”

These included the director of the office of the president, Cheikh Thiaré; Nick Davies, the deputy secretary general; Dollé; and Dr. Pierre Yves Garnier, at the time in charge of what in anti-doping circles is known as the “athlete biological passport,” a work-up of blood values over time.

From the report: Lamine Diack apparently confirmed in interviews with French authorities that Papa Diack “gave money to one or the other to keep them quiet and so they are not opposed.”

Recent media reports have Thiaré, Davies and Garnier refuting those claims, the report says, adding that Dollé “regrets having been involved.”

Draw your own conclusions about who the “one or the other” might be.

Davies, meanwhile, the longtime IAAF spokesman, is now apparently in line to be made the fall guy for a July, 2013, email to Papa Diack, the report calling the email “inexplicable.” This is a difficult situation for all of us who have known, and worked with, Davies. He cares passionately about track and field, and has sought only to do what — from his perspective — has been the right thing.

At any rate, in the report’s version of the money shot, it declares that “corruption was embedded in the organization,” meaning the IAAF, adding, “It cannot be ignored or dismissed as attributable to the odd renegade acting on his own. The IAAF allowed the conduct to occur and must accept its responsibility. Continued denial will simply make it more difficult to make genuine progress.”

This begs the obvious question:

What per se is — or, more properly, was — the IAAF?

This inquiry is neither didactic nor pedantic.

The report, unanimously approved by all three independent commission members — former WADA boss Pound, Canadian law professor and anti-doping expert Richard McLaren and Günter Younger, the senior German law enforcement official and cyber-crime authority — also says, “The fact of the matter is that individuals at the very top of the IAAF were implicated in conduct that reflects on the organization itself (as well as on the particular individuals involved).”

In practical terms, for the 16 years he was president, Diack was the IAAF. He ran it like a fiefdom. This he learned from his predecessor, Italy’s Primo Nebiolo, president for 18 years before that.

The report asserts that the IAAF’s 27-member council “could not have been unaware of the extent of doping in [track and field] and the non-enforcement of applicable anti-doping rules.” It also says the council “could not have been unaware of the level of nepotism that operated within the IAAF.”

Fascinating.

In virtually every other instance, the report goes into incredible, sometimes granular detail, even providing an appendix at the end, to document  “the non-enforcement of applicable anti-doping rules.” Names, places, dates and more.

But in making such a blanket declaration — nothing.

If the council “could not have been unaware” of doping, when were any or all of them made so aware? Where? Who, in particular? By what means?

For this, nothing — no answer. Just this sweeping assertion.

Was the council aware Papa Diack was around? Surely.

But did those on the council, including Coe, an IAAF vice president from 2007, know or appreciate there was corruption afoot?

The report: “It is increasingly clear that far more IAAF staff knew about the problems than has currently been acknowledged. It is not credible that elected officials were unaware of the situation affecting (for purposes of the IC mandate) athletics in Russia. If, therefore, the circle of knowledge was so extensive, why was nothing done?”

Here the report is disingenuous, or at best there is a powerful disconnect.

It is for sure credible that elected officials were unaware.

Why?

Because of the first rule of Fight Club.

Which also happens to be the first rule of any conspiracy.

This is self-evident: the more people who know about something illicit, the more risk that someone who shouldn’t know is going to find out, and do something to disrupt the conspiracy.

Look, let’s have some common sense.

Did Lamine Diack call over Coe — or for that matter, the senior vice president from 2011-15, American Bob Hersh, or any of the others on the council, including Sergei Bubka, an IAAF mainstay, runner-up to Coe in last year's presidential election — and whisper, hey, guess what I’m doing that I really shouldn’t?

There is zero evidence in the report of any such thing.

So, moving forward, as Pound said at a news conference Thursday in Munich in releasing the report, it is one thing to recommend that the IAAF should, for public relations and other purposes, come clean:

Dick Pound, head of the three-member WADA-appointed independent commission // Getty Images

“Of course, there was a cover-up and delay, and all sorts of things. Acknowledge this. If you can’t acknowledge it, you can’t get past it.”

He also said, quite rightly, “This started with the president. The president was elected four times by the congress. It then went to the treasurer, elected by the congress. It then goes to the personal advisor of the president, inserted into the management structure. It goes to the director of the medical and anti-doping [department]. It goes to nepotistic appointments. I’m sorry. That affects the reputation of the IAAF. You can deny that all you wish but I think you’ve got to take that on board and come out the other side.”

At the same time, it is quite another to say that Coe should, by association, be guilty as well. It’s not enough — not nearly — that he was part of the structure of the organization, and critically at a time when most of his focus was devoted to organizing the London 2012 Games.

That’s not the way things work. Nor should they.

Which Pound also made plain.

In response to a news conference question about whether Coe had lied in regard to a cover-up, Pound said, “I think you’ve got to understand the concentration of power in and around the president of any international federation.” Too, to understand “the relative infrequency with which something like the IAAF council would meet and the level of information that would be conveyed from those at the top to the council, particularly if it happened to deal with problems.

“If you’re asking to me to give an opinion or not as to whether he lied or not, I would say he did not lie.”

[Watch Pound's comments here.]

Pound also said he he believes Coe had “not the faintest idea of the extent” of Diack’s alleged corruption when he took over last August.

Pound said, too, “I think it’s a fabulous opportunity for the IAAF to seize this opportunity and under strong leadership to move forward. There’s an enormous amount of repetitional recovery that has to occur here and I can’t … think of anyone better than Lord Coe to lead that.”

Amen.

In the world of possibilities, it must be considered that there is evidence tying Coe to something.

But we don’t live in a world of fiction, or what-if’s. We go by what we can document, and prove. Anything else is just so much more outrage. It’s time now for dialogue and enduring change.

As WADA president Craig Reedie, in a release issued after the news conference, said, “It is now important that the IAAF, under the leadership of Sebastian Coe, adopts the recommendations of the report in full.”

Coe told the BBC Thursday in Munich that the IAAF would “redouble our efforts, to be clear to people we are not in denial.”

He added, “My responsibility is to absorb the lessons of the past and to shape the future. The changes I am making will do that. The road back to trust is going to be a long one.”

Nine days ago, IAAF staff put out a news release in which Coe set forth a 10-point “road map” aimed at rebuilding trust, in both the federation and in track and field competition itself, the idea being that you have to be able to have confidence in the federation itself and, more important, believe what you see on the track or in the field events.

The release drew comparatively little attention. Now is the time for it to take center stage, and the dialogue over how to rebuild that trust and confidence begin in earnest.

“Be under no illusion about how seriously I take these issues,” Coe said in the release. “I am president of an international federation which is under serious investigation and I represent a sport under intense scrutiny. My vision is to have a sport that attracts more young people. The average age of those watching track and field is 55 years old. That is not sustainable.

“The key to making that vision a reality is creating a sport that people once more trust in. Athletics,” meaning track and field, “ must be a sport that athletes, fans, sponsors, media and parents alike know is safe to compete in on a level playing field and one in which clean effort is rewarded and celebrated.”

Sepp Blatter is resigning -- or is he?

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Way back when in journalism school at Northwestern, they taught us to be entirely skeptical about a great many things. The lesson they taught us in Evanston went like this: if your mother says she loves you, check it out. This maxim comes to mind now in assessing the state of soccer’s world governing body, FIFA, and in particular the status of its president, Sepp Blatter. Thousands upon thousands of words have been written since he purported earlier this month to be resigning. Yet among all those words, perhaps the most relevant seem to be missing amid that “resignation”: a resignation letter.

It’s axiomatic that a genuine resignation leads to the execution of such a document. Has one surfaced?

Curious.

Sepp Blatter during the June 2 news conference at FIFA headquarters // Getty Images

Or, perhaps, not really, not if you believe that Blatter never had any intention of resigning and, all along, his “resignation” has been the first step in an elaborate dance that he concocted to buy time.

And why not?

After all, he got 133 votes in that election on May 29.

Who then can really be surprised at reports this week that maybe, just maybe, Blatter might not really be out the door?

To be clear, and for maximum emphasis: allegations of systemic corruption have shadowed FIFA for years, and now the time would seem to be upon it for change. But simply shouting, over and over, loud and louder, for Blatter’s head, is not necessarily in and of itself change.

A journalistic mob brandishing the digital equivalent of pitchforks and torches is not helpful. It might feel swell to be part of the mob. But it’s empty.

The serious questions that need to be asked are these: what kind of hard change needs to be effected, and who are the right people to effect that change?

A few years after journalism school, I went to law school, to the University of California’s branch in San Francisco. I graduated and even (first try!) passed the California bar exam. Maybe, over the years, I have proven to be a better journalist than a lawyer. But along the way I did manage to pick up a few lawyering tips. Here’s one:

The rules matter.

At the San Francisco law firm where I worked after graduation, a senior partner once advised that it was a good idea at the start of each calendar year to review the particular statutes of each and every area of what lawyers like to call “subject-matter jurisdiction.”

To make it easy, in the case of FIFA the relevant statutes at issue are Articles 22 to 24.

Article 24 lays out who can be a candidate for president. Blatter knows this one well.

Article 23 details the one-country, one-vote rule that is so essential to the 209-member FIFA system, and that assuredly has to be a focus of the moment for reformers and conservatives alike.

It’s already common knowledge in international sport circles that Michel Platini, the UEFA president, met last week in Lausanne, Switzerland, the International Olympic Committee's base, with Kuwait’s Sheikh Ahmad al-Fahad al-Sabah, the president of the Assn. of National Olympic Committees and, as well, a new member of FIFA’s executive committee, which in soccer circles is commonly called the ExCo. All anyone had to do was be at the plaza bar at the Beau Rivage hotel to see what was what.

Platini’s name keeps getting floated as a Blatter successor, as if Europe is somehow entitled to get its way next, again, after 17 years of the Swiss Blatter. The sheikh, meanwhile, who has a way of making things happen in whatever arena he plays in, has been mentioned as a potential successor as well, even though he is likely far more interested in ANOC, and in particular the promise of a Beach Games project.

At any rate, for Blatter’s purposes going forward, it is Article 22 that is most essential.

In theory, that would be as a predicate to revisiting Article 24.

The issue is, how does Article 22 relate in practice to Article 24?

Because it would appear there's a serious disconnect.

Recall that on June 2, when he said he was resigning, Blatter said he was calling for an extraordinary congress. Or, maybe, he was calling on the ExCo to set up such a congress.

Blatter exiting the stage after announcing June 2 he was out // Getty Images

The distinction is rather important.

Here was Blatter at the news conference that day: “Therefore, I ask to convene an extraordinary congress as soon as possible.”

Here was Blatter in the same-day news release from FIFA: “The next ordinary FIFA Congress will take place on 13 May 2016 in Mexico City. This would create unnecessary delay and I will urge the Executive Committee to organize an Extraordinary Congress for the election of my successor at the earliest opportunity.”

According to multiple reports, including the BBC, FIFA appears inclined to schedule the extraordinary congress for Dec. 16 in Zurich. An ExCo meeting, at which the date of the congress would obviously be high on the agenda, is set for July 20.

Back to the rules.

Article 22 says clearly that the ExCo may convene an Extraordinary Congress “at any time.”

But not at the president’s request.

Only if “one-fifth of the members make such a request in writing.”

One-fifth of 209 is 41.8.

Thus 41 or 42 nations, depending on whether you’re rounding up or down, have to ask — in writing — for an extraordinary congress.

In an era of purported transparency and ferocious interest in its business, doesn’t FIFA owe it to the world to make public the list of the nations requesting this extraordinary congress?

Next:

“An Extraordinary Congress shall be held within three months of receipt of the request.”

The ExCo meeting is scheduled for July 20.

Three months past July takes the calendar to, at the latest, October.

Further complicating matters, a FIFA statement issued June 11 — announcing that July 20 ExCo meeting — said, “During the meeting, the agenda for the elective Congress will be finalized and approved. The extraordinary elective Congress will take place in Zurich between December 2015 and February 2016 as announced by the FIFA president on 2 June 2015.”

So what’s going on?

Dec. 16? When the rules clearly say three months max after, in this instance, July 20?

Here’s a theory, with several layers:

There’s going to be a fall guy, for sure, and despite the rush to judgment in the mainstream press — in the United States, in Latin America and in western Europe — who is to say it’s going to be Blatter?

As for Blatter himself being a “focus” of the Justice Department case: Blatter presumably learned after the ISL mess some years ago not to leave his fingerprints on anything substantive.

And as for that DOJ case:

Any evidence that Chuck Blazer might have to offer might well have to be submitted by deposition because by the time these cases make it to trial Mr. Blazer might or might not still be with us on this earthly coil. Feel free to ask a more experienced lawyer than me whether such evidence is in the first instance admissible in federal court or, next, liable to amount to a winning strategy.

As for Jack Warner — again, ask a more experienced lawyer whether he or she would relish the opportunity to cut Mr. Warner up on cross-examination. The very first item would be Mr. Warner’s video brandishing The Onion, the satirical newspaper, and let’s take it from there.

If one reads the FIFA website carefully, one would have noted on June 4, just two days after his “resignation,” a release touted Blatter’s proclamation that meaningful reform was already underway.

So, again, why Dec. 16?

Recall that the Swiss authorities have launched their own investigation into FIFA’s affairs.

In these sorts of things, June to December can be a long, long time.

What if, say, by December, that Swiss inquiry turns up nothing of significance?

You don’t think so? The European legal system can be very different than the American. The U.S. system, for instance, is premised on plea-bargaining, and such deals are typically used to pressure those caught in the system to sing in an effort to nail those higher up; it often doesn’t work that way in Europe, where singing is thought to be a means of inventing. Also, the emphasis in Europe is typically in “keeping your collective nose out of other nations’ legal affairs,” according to a quote to be found in no less than the Economist, which assuredly has been zealous in its anti-Blatter reporting.

If Blatter gets a free pass or its equivalent from the Swiss inquiry, he would then be able to appear before the extraordinary congress and say, 133 of you voted for me in the spring — would you like me to continue my mandate?

Who’s to say the members wouldn’t — in December, just nine days before Christmas — be feeling the holiday spirit?

Fanciful?

Really? Any more than winning re-election just days after the U.S. indictments themselves?

Remember, some 15 years ago Juan Antonio Samaranch led the IOC through the Salt Lake City scandal.

Don’t fall into the “Samaranch was a fascist loser” trap that is the trope among many on the outside looking in. Within the IOC, Samaranch was, and remains, revered. The issue is, how within FIFA is Blatter viewed?

The answer is pretty obvious: 133 votes from the delegates. And that widely reported standing ovation from the staff.

To those who insist soccer needs an outsider: recall the U.S. Olympic Committee’s experience roughly six years ago with Stephanie Streeter as chief executive. It simply did not work. She and it proved a bad fit, and anyone who would come in from outside to try to run FIFA almost surely would prove the same, and for the same reason — culture. You have to know soccer to run soccer.

You can like it or not. But you can almost hear Blatter saying just that, can’t you?

Of course, maybe FIFA is, actually, committed to fantastic reform.

Back to the future: Sepp Blatter said June 2 he is resigning. Do you believe him?

USOC's snapshot of stability

Financial documents, it is often said, are boring. Nothing could be farther from the truth.

They provide a wealth of clues about the performance and direction of whatever entity is at issue.

What the U.S. Olympic Committee's annual tax filing, its Form 990, made public Wednesday, underscores -- yet again -- is that, under the direction of board chairman Larry Probst and chief executive Scott Blackmun, it has reversed years of chaos and infighting and traded that for security, stability, growth and zero turmoil.

In combination with the medals tallies from the Vancouver 2010 and London 2012 Games -- the U.S. teams won the overall counts at both Olympics, with 37 in 2010 and 104 in 2012 -- these are, in many ways, glory years for the U.S. Olympic Committee.

Almost totally.

Now comes the next step: the USOC is quietly moving to forge partnerships within the international Olympic movement. Probst is thought to be a candidate for IOC membership, perhaps as soon as this year; meanwhile, he and Blackmun have, since 2010, assiduously been at work at relationship-building, and the USOC is eyeing a bid for the Summer 2024 or Winter 2026 cycle, probably 2024.

All this is rooted in the comfort of the documents that underpin the USOC"s standing.

On the very first page: total revenues of $338.3 million, up from $140.7 million in 2011.  This wide discrepancy is normal, due to the receipt of broadcast revenues in a Games year.

Similarly, expenses were up from $185 million in 2011 to $247 million in 2012 (also, page 1).

Revenues thus exceeded expenses by $91 million.

The timing of the lump-sum broadcast pay-out for the Summer Games forces the the USOC to shelter cash reserves so that it can have sufficient operating cash for the remainder of the four-year Olympic cycle.

The apples-to-apples comparison for 2012 is 2008, the final year of the previous four-year cycle, which in Olympic terms is called a "quadrennium." USOC revenue in 2008: $280.6 million. At $338.3 million, 2012 revenue marked a 20.5 percent jump.

As a continued sign of the stability the USOC has shown since Probst took over as chairman of the board and Blackmun came on as chief executive, the report lists no severance payments -- that is, no former employees were "highly compensated."

Compare that to the 2010 Form 990, which featured three chief executives on the USOC payroll  -- Blackmun, who had been hired that year, along with former executives Jim Scherr and Stephanie Streeter.

Alan Ashley, the USOC"s chief of sport performance, got about a 10 percent raise over 2011 (page 8). Based on the 2012 team's performance in London -- who wants to question that?

Blackmun's compensation (page 7), breaks down this way: $461,923 salary (page 64), $231,750 bonus (page 64) and $35,664 retirement income (page 64). Then there's another column of deferred compensation -- a long-term performance bonus plus non-taxable retirement and health insurance benefits.

For those tempted to look only at the first column (page 7) next to Blackmun's name and see the number itself, which says, $729,337, there's this:

He made less in 2012 -- a Summer Olympic year -- than he did in 2011. His 2011 total: $742,367. He got paid a bigger bonus in 2011 is mostly why.

Then there's this for context and comparison:

According to a database published last month by USA Today, here is what various athletic directors around the United States make: Shawn Eichorst, Nebraska: $1.123 million. Barry Alvarez, Wisconsin, $1.143 million. Tom Jurich, Louisville, $1.401 million.

David Williams at Vanderbilt: $3.239 million.

By any measure in the real world, Blackmun is a bargain.

Meanwhile, USA Ski & Snowboard got $4.3 million in grants from the USOC; it earned 21 of the 37 Vancouver medals. At the 2013 alpine world championships, Ted Ligety won three gold medals; Mikaela Shiffrin won the world slalom title; Kikkan Randall is a cross-country medals threat; and more.

USA Swimming got $4.16 million; it won 31 medals in London.

USA Track & FIeld got $4.692 million. It won 29 medals in London.

This is the USOC strategy: to invest in sports likely to bring back results. Given the U.S. team's world-leading performance in London -- all those who want to argue that the swim and track teams did not measure up, line up on the left.

 

USATF boldly does something right

Wait. What's this? USA Track & Field, arguably the most dysfunctional of all major American Olympic sports federations, maybe getting something not just right but possibly taking an ambitious step to profoundly reshape the future direction of the sport in the United States and even worldwide? For real.

In announcing Monday that it had retained Indianapolis-based Max Siegel Inc. as part of a wide-ranging plan to restructure its marketing and communications efforts, USATF boldly steps into the 21st century.

Siegel is a guy who gets the vision thing, the commercial thing and the relationship thing. USATF needs precisely that sort of help.

No recitation of Siegel's extraordinary life story and career seems to do it justice. Here's a very short take:

He has represented the likes of pro football star Reggie White and baseball great Tony Gwynn. Siegel was president of global operations at Dale Earnhardt Inc. and a senior executive at Sony/BMG, serving on the executive team overseeing pop stars such as Britney Spears, Justin Timberlake, Usher and then gospel greats such as Kirk Franklin, Fred Hammond and Donnie McClurkin.

Now he is has his own race team, Revolution Racing, and it wins. His company, MSI, represents sports figures and organizations. It creates literary, television and film properties, including the 2010 BET Network series, "Changing Lanes," and the ESPN documentary, "Wendell Scott: A Race Story."

In short, Siegel is a winner across sports, sponsorship and entertainment lines.

The freaky thing is that Siegel actually wants to help USATF.

When he assesses track and field, he said in an interview, "I see all these heroes and I see the opportunity to expand the brand."

USATF has tried substantive change in the not-too-distant past. It hired Doug Logan, a change agent, to be its chief executive officer; soon enough, it didn't like the changes Logan proposed; it then fired the agent.

Other Olympic bodies, of course, have also gone outside the so-called "Olympic family" with similarly dim results.

The U.S. Olympic Committee, for instance, turned twice over the past 10 years to outsiders for its chief executive position -- Stephanie Streeter and Lloyd Ward. Each lasted a short time.

Critically, Siegel is not being hired to run USATF itself.

Again, he is not being hired as CEO.

For emphasis, USATF has an interim chief executive, Mike McNees, who has kept things moving steadily, quietly forward, seeking little screen credit.

Nothing gets done in the Olympic world without relationships. Siegel is a former director on the USATF board and the USA Swimming Foundation; he has ties to other Olympic sports as well. If you were paying attention at the USOC assembly last month in Colorado Springs, you saw him there and might have wondered why. Now you know.

The CEO thing is an entirely separate discussion at USATF. What's at issue now is that, like a patient in therapy, USATF realized that it might, you know, actually help itself -- in this case, its business model -- if it just acknowledged it first had a problem and was then willing to do something constructively about it.

Here is the problem:

The sport is stagnant in the United States.

The release USATF issued Monday says that engaging Siegel's company is part of a "broad, fully integrated service agreement that will unite USATF's commercial ventures" and that "streamlines its internal staff structure in marketing and communications."

Translation: major culture change.

They're actually going to throw some resource at the problem -- pulling together staff from five separate departments, for instance, to work together with Siegel's firm -- with the intent of making some real money by expanding the reach of USATF's commercial efforts in marketing, sponsorship, publicity, membership and broadcasting.

All of that.

To reiterate: USATF is thinking big. Finally.

Jill Geer, the longtime communications chief at USATF, who through thick and thin has always been outstanding in not just her dedication but performance, will oversee all of this. As a sign of just how serious this is, she and her family are moving from New England to Indianapolis.

To reference "culture" again -- track and field shines during the second week of the Summer Games and then all but disappears for pretty much the next three years and 50 weeks. That has to change. Siegel gets it -- that track and field has to again become part of our national discussion.

That's not going to happen overnight. It may not even happen by the start of the London Games. These things take time.

Siegel understands we live now in a culture where reality-TV rocks the ratings. Why not, for instance, a "making the U.S. team" series?

How about the notion of staging a specialty event -- say women's high-jumping, in Vegas, to the back beat of rock or hip-hop music?

Street racing might be cool. How about down Bourbon Street in New Orleans? Or Navy Pier in Chicago?

Anything and everything that might work has to be and should be up for discussion.

Look, two things.

One, the world championships in track and field have never been held in the United States.

Two, childhood obesity has more than tripled in the past 30 years, according to the Centers for Disease Control and Prevention. The percentage of children aged 6 to 11 in the United States who were obese went from 7 percent in 1980 to nearly 20 percent in 2008. Over the same period, the percentage of adolescents -- ages 12 to 19 -- who were obese increased from 5 percent to 18 percent, according to the CDC.

That is obscene.

Track and field is the easiest way to start getting a fix on that, because the great majority of those young people can put on a pair of shoes and start walking and then running. And if Max Siegel, who is big on getting tastemakers on board to help impact our popular culture, can do it -- bravo.

"I think this is a two- to five-year fix," he said, referring specifically to USATF -- not, this must be stressed, the nation's obesity issues.

"Year one is restoring the credibility and solidifying the relationship with the core fans and core stakeholders. For me, no matter what you do, there are critics. I think it's going to take points on the board to achieve credibility and get the trust built back up.

"The second phase is to build brand equity," USATF revamping its television strategy in particular.

Phase Three, he said, while always emphasizing service to the "core constituency," can also include a turn toward "new and innovative things."

He said, "I have been a firm believe that sports and entertainment when used properly is a very powerful way to impact culture.

"You've got have something meaningful," and the best news of all for track and field in the United States would be if, finally, it were again -- year-round, day-after-day -- meaningful.

Track and field -- going nowhere fast in the United States

A friend and I were sitting outside at a great little restaurant in Eugene, Oregon, on Friday when some dude with his shirt off, two feathers pasted to the back of his head, went riding by on a bicycle, smoke billowing around him. The feathers were black and red. Each was at least two feet long. Not sure what kind of smoke it was but many fine people in Eugene are often, you know, mellow.

Watching the dude go by, I thought, everything seemed pretty much normal in Eugene, which bills itself as Track Town USA.

It's a lovely thought, Eugene as Track Town USA, except -- really -- it's not. There's no place that's Track Town USA. It's a big problem. After this weekend's Prefontaine Classic, before the meet this weekend in New York, before the nationals back in Eugene later this month -- it's time for everyone connected to the sport to recognize that it's time for a thorough re-think.

Track and field is going nowhere fast in the United States.

It can, and must, do better -- especially because USATF, track and field's governing body, is getting $4.4 million annually in grant money from the U.S. Olympic Committee, the most any governing body is getting, and with that kind of cash comes heavy responsibility.

USA Swimming, for comparison, is doing all kinds of clever stuff. At its Olympic Trials, they're plunking down a temporary pool inside a basketball arena. They shoot off fireworks and they play cool music and they have hard bodies and, frankly, it rocks.

Track and field needs to do the same kind of out-of-the-box thinking.

For instance:

What about holding the track Trials at, say, Cowboys Stadium? Make the event an -- event. If Cowboys Stadium is good enough for the Super Bowl, it's good enough for the Trials. Okay, the 2012 Trials are set for Eugene. Beyond?

In the meantime: Why isn't there a reality-TV show where, for example, a bunch of sprinters are all living in the same house and vying for a shot at the Olympics? Surely some cable network would buy that concept.

At meets, why aren't camera crews on the infield, up close and personal, listening to the athletes grunting and breathing hard and talking smack with each other? Why not at the Trials? The cameras are right there on the floor on the basketball floor during NBA games; they're practically in the huddles during time-outs.

Track needs more personality and it needs to develop strong personalities; it needs sweat and drama dripping in high-def TV.

Frankly, the sport needs a lot more TV and, at the same time, a lot less TV. That is, it needs to be on the air a lot more but in shorter blocks.  It needs to be on regularly but  for, like, an hour. That's all. An hour. It can be done. You don't need to watch every prelim, every throw, every everything.

Track needs this kind of stuff to move past its doping-soaked past, and the sooner the better. When I got home from Eugene, I asked my youngest daughter, who's 12 -- our three kids are not big sports fans -- to name some basketball players. Shaq and Kobe and other names came right out. Football players? Tom Brady and some others. Track? "Usain Bolt and that Marion lady who went to prison."

That's what track must confront.

And this:

Eugene has a dedicated and knowledgeable group of track enthusiasts. Yes, Hayward Field is soaked in history and the University of Oregon program is traditionally one of the best.

So what?

That's a subculture even in Eugene.

You don't think so?

Check out the website of the Eugene Register-Guard, purported protector of the faith. Now click through to the sports section. Read the line at the very top of the page, where the newspaper gets to promote how it sees itself. Does it say even the first word about track and field? Nope.

It says, "Oregon Football, breaking sports updates, NCAA and Pac-12 news, prep sports."

Now let's get really real.

I am truly fond of Eugene. I saw it for the first time when I was 17, just three days after I was graduated from high school in southwestern Ohio. It looked like nothing I had ever seen before; it was love at first sight. During college at Northwestern, I came back to Oregon, to do a three-month internship at the newspaper in Bend, the Bulletin. After graduation, I tried to get a job with one of the Oregon newspapers but couldn't get any takers. My loss.

Oregon is a long way from everywhere. Eugene is farther still.

All the things that can make it charming can sometimes make it seem a lot less so when we're talking about the kind of logistics and production values associated with the major-league sports that track is competing against.

Parking around Hayward Field is difficult to begin with (by the way, thank you to Jeff Oliver for helping me out with a pass to the Pre meet -- much appreciated). It was more complicated this past weekend because it was move-out weekend at the university dorms across the street.

Those of us who have had the privilege of covering the Super Bowl had to laugh when the note went out that it would be helpful to bring our own ethernet cable to Hayward Field so as to ensure internet access. Do you really think the writers and broadcasters in Dallas this week covering the NBA Finals are being asked to bring their own cables so they can access the internet?

The New York Times was not in Eugene this weekend. Neither was the Los Angeles Times. These were just some of the other outlets not there, either: the Chicago Tribune, Miami Herald, San Francisco Chronicle, Washington Post, Boston Globe, Sports Illustrated.

But then, why would an editor at any of those publications authorize the expenditure of roughly $1500 to go to Eugene?

Sports depend on stars.

Bolt wasn't in Eugene. In fact, unless something changes, he's not due to run anywhere in the United States in 2011.

Tyson Gay wasn't in Eugene. (Instead, he was in Clermont, Florida, where he ran a 9.79 100 meters in a heat in something called the NTC Sprint Series, according to Reuters. He did not compete in the final, according to official results. A YouTube video shows that he ran before a crowd of dozens.)

Tirunesh Dibaba, the distance queen from Ethiopia, appeared in Eugene. But that's all she did. She appeared. She didn't actually run, citing injury.

South Africa's Caster Semenya, the women's 800 meter world champion, made her first American appearance in Eugene, and ran. She finished second in the 800. But she inexplicably didn't show at a pre-meet news conference. After the race, she had to be tracked down to talk to reporters for two minutes and three seconds.

Galen Rupp, the American distance standout, didn't run in the 10k Friday night. He and his coach, Alberto Salazar, cited concerns about allergies -- along with the worry, further spelled out on the USATF Facebook page, that if Rupp ran and had an allergy fit he wouldn't be ready for the nationals.

That decision underscores a major part of the problem.

There are really only two meets this year that matter -- the nationals, June 23-26, and the worlds, Aug. 27-Sept. 4.

The rest has devolved, regrettably, to varying degrees of noise, and everyone knows it.

Why should fans care if the athletes, coaches, shoe companies and other sponsors -- everyone else who has a meaningful stake in the game -- make it plain that an event such as the Pre, allegedly one of the nation's top meets, is something you can skip without any real consequence because you're way more worried about the nationals?

This disconnect has manifested itself at the top leadership levels of the sport. USATF's chief executive's job has now gone unfilled for months amid the departure of Doug Logan. Now there is talk, as reported by my colleague Philip Hersh in his Chicago Tribune blog, that the USATF board wants to pluck the president and chairwoman of that board, Stephanie Hightower, and put her in the CEO job.

For real?

That didn't work for the USOC -- see the example of Stephanie Streeter -- and it's going to draw special scrutiny if that's the decision at USATF.

For those who would say, oh, it did work at other, smaller national governing bodies -- track and field is not archery or fencing. Again, USATF gets $4.4 million a year from the USOC. It is the bellwether NGB. The situation is different.

It boggles the mind that USATF seemingly can't get anyone in the entire United States to take this job. Why, a reasonable observer might ask, might that be?

For starters, all the reasons detailed above. Plus, USATF is based in Indianapolis, which on the excitement scale beats out Milwaukee because Indianapolis has the Colts and the Packers play in Green Bay but maybe doesn't out-do New York; the factions within track and field can be notoriously partisan; there are the road runners and there is USATF and it's not clear where the two communities converge, even though it seems incredibly obvious that they should; the federation holds no realistic chance of staging a world championships in the United States in the foreseeable future; and on and on.

Oh, and the other reason USATF seemingly can't get anyone in the United States to take the job is because, after the Logan experience, USATF doesn't seem to be looking too far outside the existing track community.

When it's precisely outside-the-box thinking that's needed.

It all makes you sometimes just want to think to yourself -- what, exactly, is the USOC getting in return for that $4.4 million? Relay teams that keep dropping the baton at the Olympics and world championships and -- what else?

Fun at the ol' USOC

The U.S. Olympic Committee's two-day board of directors meeting in Atlanta wrapped up Tuesday, and what was notable was not that it produced any big news -- none was expected -- but that it was, as new board member Dave Ogrean put it, well, "fun." "Fun" is not a word that has not often in recent years been associated with USOC precincts.

Then again, as has been observed repeatedly in this space over the past 15 months, since board chairman Larry Probst hired Scott Blackmun to be the chief executive officer, this is indeed a new USOC.

Ogrean, who has pretty much seen and done it all in an extensive career that has traversed the American Olympic stage and who is currently the executive director of USA Hockey, said in a conference call with reporters, referring to the USOC's management and, as well, its outlook, "I think things are in better shape today than they [have been] in a decade."

It is perhaps the nature of what's now to suffer some amnesia when recalling what has come before. So let us not so easily dismiss the domestic stability that Peter Ueberroth and Jim Scherr brought through the Athens and Beijing Olympics; that stability was much needed after the wholesale convulsions and governance reforms that immediately preceded their tenures.

Then, though, came Stephanie Streeter, who as USOC chief executive showed that she knew of the intricacies of the international Olympic movement about what you'd expect from someone who had run a printing company. Like -- what?

And then came the debacle of the aborted USOC television network.

And then, worse, Chicago's beat-down in the first round of the 2009 International Olympic Committee vote at which Rio de Janeiro won the 2016 Summer Games -- the president of the United States summoned to the scene in Copenhagen just before the vote, and for what? For Chicago, his hometown, to win just 18 votes?

None of that could in the least be described as "fun."

Of all the things they have done, Blackmun and Probst have spent considerable time and effort working at the one thing that counts more than anything else in the Olympic scene -- relationship-building.

Last September,  Dick Ebersol, his title now chairman of NBC Sports Group, appeared in Colorado Springs, Colo., at the annual USOC assembly, with words of praise for both Probst and Blackmun.

News item, Feb. 17: Online broker TD Ameritrade Holding Co. agrees to sponsor the U.S. Olympic team through the 2012 Games, the deal marking the first-ever USOC sponsorship in the online broker category as well as the first collaboration with NBC, which will receive a commitment for a certain level of media buys from TD Ameritrade, according to the USOC. Terms were not disclosed.

News item,  March 10: NBC and the USOC sign Citi as an official bank partner of the network and the 2012 U.S. team. The USOC had been without an "official bank" since Bank of America had bowed out in 2009. The USOC's chief marketing officer, Lisa Baird, tells the Sports Business Daily of the novel deal, "Partners are responding to the integrated marketing and media package. We're proud of both of these coming on and doing so in quick time is evidence this is working.”

Disclosure: I am a former NBC employee.

More: I had no idea any of these deals were coming and I have zero idea if any other USOC contracts are coming.

But I can put two and two together, and I know this: whether or not Ebersol was in the least bit involved in any of this deal-making or not, the fact is that the climate between NBC and the USOC is totally, totally different than it was not all that long ago.

Here, from October, 2009, was Ebersol, to the Washington Post: "IOC members 'don't hate America, they hate the USOC, and with good reason. Congress doesn't need to do any new reform. The USOC just needs new leadership.' "

And here, just a couple days ago, after the announcement that Probst and Blackmun had been appointed to IOC committees, was Ebersol, in the New York Times: "This is exciting news for all of us involved with the Olympic movement in the United States. It is clear evidence that the re-energized and clearly focused USOC under Larry and Scott is being recognized not only by the IOC but by the entire international Olympic community."

To be sure, the USOC in March 2011 still faces significant challenges.

It must yet strike a deal with the IOC to resolve a longstanding revenue dispute. Talks are ongoing, and Probst said Tuesday, without providing any details, that he and other senior USOC officials are "encouraged by the tone of the discussions."

A U.S. television rights deal for 2014 and 2016, and perhaps beyond, is now at issue. That deal is the key to the IOC's financial well-being. Meanwhile, how it plays out -- and for a variety of reasons it is almost sure to play out in the near term,before July -- is central to perceptions of the USOC in IOC circles, and certain to be a key factor in whether and when the USOC gets back into the bid game.

A whole host of other concerns are also up for discussion. Just to pick a couple:

For funding purposes, how best to determine which national governing bodies are more or less likely to reach or sustain "sustained competitive excellence," to use USOC lingo?

Are there security-related concerns beyond the usual at the 2011 Pan American Games in Guadalajara, Mexico?

Such matters were on the table Tuesday in Atlanta for the board, which now totals 15, and the new members: Ogrean; former Visa executive Susanne Lyons; Nina Kemppel, a cross-country skier who raced in four Winter Games; former John Hancock chief executive James Benson; and former Microsoft executive Robbie Bach.

"These are talented people and they are not wallflowers," Blackmun said.

Probst echoed, "They were happy to speak up -- to share their opinions."

Ogrean said the dialogue was "always civil," a point that, again, could not always be said to be the case with the USOC. He said, "It was, quite frankly, fun."