Joan Benoit Samuelson

What we've got here, IOC: godawful failure to communicate

What we've got here, IOC: godawful failure to communicate

A beautiful scene unfolded Thursday inside the Los Angeles Memorial Coliseum amid the International Olympic Committee’s evaluation commission tour of the would-be 2024 Games venues.

It was everything that is great about the Olympics, past and present, inspiration then and now.

But because the IOC’s communications strategy is so godawful the IOC didn’t tell you about it.

This, in a nutshell, is why the IOC is facing a grave credibility crisis around the world. This, too, is why the IOC must come back to Los Angeles instead of opting for the only other choice in the 2024 race, Paris.