Track and field has an existential challenge. What the sport thinks it is, and what it actually is, are two different things. Two very different things.
There is a stark disconnect between the romantic idealism that many of its most important international leaders hold for the sport and what track and field realistically can be in the modern landscape, particularly in the United States.
Those of a certain age — this means the sport’s base, the fans it already has — tend to think of track and field as the most elemental exhibition of grace, power and, especially, speed. For them, it is the most beautiful manifestation of the potential of humankind, a primal thing that everyone should obviously fall in love and be in love with.
The disconnect is elemental. Why should young people in our 21st century fall in love with a sport that requires dozens it not more than 100 hours of viewing over the span of 10 days? Additionally, outside of the worlds, you need half a dozen subscriptions to watch everything. Impossible. Dude, come on.