The president of the International Olympic Committee has this week wrapped up a visit to Tokyo. The questions this visit raises are profound and go to the core of the Olympic mission, which is — as ever — to be relevant in our fragile and broken world.
The Olympic Games are supposed to be different. They are supposed to inspire. To celebrate humanity. They are not per se a commercial enterprise like the NFL, NBA, Major League Baseball, Premier League soccer or any of dozens of others.
Those leagues are in business to entertain but, more, to make money. The Olympic landscape depends on a revenue component — a significant one, to be sure — but the Olympic Charter, in speaking of “Olympism” as a “philosophy of life,” makes plain that the “goal of Olympism” is to “place sport at the service of the harmonious development of humankind, with a view to promoting a peaceful society concerned with the preservation of human dignity.”
It thus holds that the revenue component must be — per simple and unassailable logic — but a means to an end.
IOC president Thomas Bach’s visit to Tokyo suggests otherwise. It is thus dangerously worrisome.








