Is Agenda 2020 for real? Or is it really just so much noise?
The 2026 election for the Winter Games, coming right up in just days between Stockholm-Åre and Milano-Cortina, might as well be subtitled: change or be changed meets put up or shut up.
Thomas Bach was elected International Olympic Committee president in September 2013. The next year, in December 2014, the IOC enacted his 40-point reform plan, Agenda 2020, and it has since become – purportedly – the basis of IOC strategic thinking. Layered on top of that came the New Norm in February 2018, 118 more points purportedly designed to effect further change.
Now comes the 2026 election, the first to test the Agenda 2020 blueprint.
The IOC’s difficulty in attracting candidate cities is well known – referendums, anyone? It is enough to note that the IOC almost surely considers it a huge win that for 2026 it has two western European candidates in for a vote.
That, though, is not enough.










