Big picture: in the wake of yet another failed Olympic referendum, this one Tuesday in Calgary, the result eminently predictable, the sky is not falling. The International Olympic Committee is not imploding like some death star. There will be Olympic Games in 2020, 2022, 2024, 2026, 2028 and beyond.
Indeed, scoreboard says Olympic sponsorship revenues are obscenely healthy — see, for instance, what’s going on in Japan for 2020, where the incoming revenue ledger for corporate sponsorships is on the order of $3 billion.
For that matter, there remains extraordinary magic in the five Olympic rings. The most recent evidence: last month’s Youth Games in Buenos Aires, where thousands of people jammed into the streets not just to be part but to feel, soulfully, part of the experience.
Can we be honest with each other? No matter the referendum, Calgary was never going to win an IOC vote. The IOC would strongly prefer a European winner for 2026 after Games in Asia in 2018 (PyeongChang), 2020 and 2022 (Beijing). For 2026, Stockholm and Milan are, in theory, still alive. So the melodrama that played out in Calgary over the past several months amounted to much ado over exactly nothing, and it fizzled Tuesday to the logical end, the polite Canadian no-thank you camp winning, 56-44 percent.