Following the sun: the wow factor from the 30th floor, looking west

Following the sun: the wow factor from the 30th floor, looking west

2024 Bid Cities

#Followthesun, and other hot (maybe) takes

— In advance of the publication in the coming days of highly technical planning details, it’s far-more-interesting logo-unveil time in the 2024 Summer Olympic bid game. Paris, for instance, came out a few days ago with a stylized Eiffel Tower. On Tuesday,  Los Angeles unveiled its logo and the tagline, “Follow the sun.”

Reaction: let’s be honest here and admit that logos and slogans rarely play a huge role come voting time, with the exception perhaps of the incredibly on-point Pyeongchang 2018 tag, “New Horizons.”