The IOC executive board meeting in session Thursday in Rio de Janeiro // photo courtesy IOC

The IOC executive board meeting in session Thursday in Rio de Janeiro // photo courtesy IOC

IOC

$50 million profit on $51 billion is 0.098 percent

With so many positive stories to tell, it can be so mystifying to read what the International Olympic Committee considers the most important bits of its news in its releases.

The IOC likes to say that athletes are at the core of everything it does. On Thursday, at a meeting of its policy-making executive board, it modified provisions together known as Rules 40 and 50 so that athletes can sport “generic” or “non-Olympic advertising” during the Games. If ultimately approved by the full IOC, this will likely amount to a major step forward for athletes, especially in track and field, who had protested over prior restrictions that had stopped them from mentioning their sponsors.

ISA president Fernando Aguerre

ISA president Fernando Aguerre

IOC

Hey, IOC, let’s go surfing — now

Hard to believe but snowboarding, which is basically now the it-sport of the Winter Games, has been on the program only since 1998. It has really been a big deal only since 2002, when halfpipe took off.

The International Olympic Committee has had one undisputed big winner in recent years at the Summer Games: beach volleyball. BMX? Kinda. The real ticket is at the beach, with the hard bodies in their bikinis or board shorts and the California-cool, surfer-dude lifestyle.

Uncategorized

Challenges await IOC’s next president

Regular readers of this space know I now have the privilege of teaching at the University of Southern California’s Annenberg School of Journalism in Los Angeles.

One of the things about being a university professor — my formal title, by the way, is “lecturer” — is that for each class they make you write a syllabus. It’s not easy. You have to read a lot of books to decide which books you want to use in your class.

Uncategorized

Three bids, 88 members, 49 days to go

LAUSANNE, Switzerland — Two years ago, Rio de Janeiro’s bid team came here and put up a map that showed the Summer Games had never been to South America, a remarkably clever piece of stagecraft that separated Rio from four other contenders and, ultimately, made the case for its stunning win for the 2016 Summer Games.

The three cities for the 2018 Winter Games came here Wednesday with movies and charts and Olympic medalists by the score, the two perceived chasers, Munich and Annecy, France, looking for a similar breakout moment to make up ground against the favorite, Pyeongchang, South Korea.