For years, the U.S. Olympic Committee and USA Track & Field were the two reliable punching bags in the American Olympic scene. The problem at both was much the same: constant management turnover and an unwieldy governance structure, each encumbered by a board of directors numbering in the triple digits that created an environment rife with petty politics.
Over the past several years, both have turned it around. But with USATF in particular, there remains a dissident cohort for whom seemingly nothing seems to be good enough. Case in point: there’s a new, professionally produced commercial featuring several track-and-field stars, and it’s even airing on network television. This has to be a huge win, right? Exposure for a sport that needs it? For some, apparently not.