EUGENE, Oregon — First and foremost, Eugene is not TrackTown USA. That is an excellent bit of marketing. But everything is relative. This is a college town, and as track’s worldwide governing body, the IAAF, comes to the United States for the first time in more than 20 years for a championship of any sort, it must be said, like it or not, this is most appropriately CollegeFootballTown USA.
Anybody who tells you anything else simply picked a bad week to stop sniffing whatever might be in the air by the 7-Eleven at the corner of Franklin and Patterson.