Following the sun: the wow factor from the 30th floor, looking west

Following the sun: the wow factor from the 30th floor, looking west

2024 Bid Cities

#Followthesun, and other hot (maybe) takes

— In advance of the publication in the coming days of highly technical planning details, it’s far-more-interesting logo-unveil time in the 2024 Summer Olympic bid game. Paris, for instance, came out a few days ago with a stylized Eiffel Tower. On Tuesday,  Los Angeles unveiled its logo and the tagline, “Follow the sun.”

Reaction: let’s be honest here and admit that logos and slogans rarely play a huge role come voting time, with the exception perhaps of the incredibly on-point Pyeongchang 2018 tag, “New Horizons.”

Justin Gatlin is all alone at the finish line of the 200 at Hayward Field, in 19.57 seconds // Getty Images

Justin Gatlin is all alone at the finish line of the 200 at Hayward Field, in 19.57 seconds // Getty Images

Track and field

Justin Gatlin: flag-bearing ray of sunshine?

EUGENE, Oregon — The weather forecast Sunday for the cathedral that is Hayward Field promised patches of sunshine. So apt. The U.S. team now heading to Beijing for the August world championships could be, may well be, the best-ever. Don’t say 30 medals. But, you know.

At the same time, can this team, this sport run away from the storm clouds? Say Justin Gatlin. Say Galen Rupp. You know.

Olympics Day 14 - Athletics

Track and field

USATF, Nike in apparent $500 million deal

USA Track & Field on Tuesday announced a groundbreaking 23-year deal with Nike apparently worth $500 million, an arrangement that holds the potential to transform the leading sport of the Olympic movement in untold ways in the United States for a generation.

The Nike deal comes 13 days after USATF announced a seven-year partnership with Hershey, the chocolate maker. In February, 2013, USATF announced Neustar, the administrator of the .US top-level domain, as the three-year sponsor of its national road-racing championships.