A city campaigning for the 2010 Winter Games spent, on average, $9.5 million. That would have been in 2003. A city bidding for the 2018 Games averaged $34 million. That was in 2011, just eight years later. Yet approaching four times more.
That’s just one of the many illuminating facts about the Olympic bid process in a far-reaching report released Tuesday as a project linking four prominent western European national Olympic committees. In recent months each — Austria, Germany, Switzerland and Sweden — saw Winter Games bids die before they ever really got started.