Agenda 2020, International Olympic Committee Thomas Bach’s would-be reform proposal, holds 40 points. The IOC members passed all 40, unanimously, in December 2014. Some two and a half years later, with the exception of the launch of the Olympic Channel, Agenda 2020 has proven a lot of aspirational talk and not much else.
The NHL’s decision to walk away from the 2018 Winter Games offers potent new evidence of the obvious irrelevance with which it views Agenda 2020 and, by extension, the larger Olympic enterprise. There can be no other conclusion. If Agenda 2020 held the power to effect meaningful change, what would the NHL choose when weighing this essential question: is hockey a brand or a sport?